The Global Corporate Brand Book

New
Illustrated
2009
$82.64

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

Synopsis

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

$82.64

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 250
Edition: 2009
Publisher: AIAA
Published: 15 May 2009
ISBN 10: 1403996636
ISBN 13: 9781403996633

The Global Corporate Brand Book

New

$82.64

Synopsis

$82.64

More Information