by Bradley K . Googins (Author), PhilipH.Mirvis (Author), StevenA.Rochlin (Author)
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
Format: Hardcover
Pages: 288
Edition: illustrated edition
Publisher: Palgrave Macmillan
Published: 28 Jan 2008
ISBN 10: 1403984832
ISBN 13: 9781403984838
'...a practical look at how today's corporations can be a force for good in the world, without sacrificing the bottom line. If you are interested in the world you are going to live in, in the future, this is a book to give you hope.' - Business Executive