The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

by Claes Fornell (Author)

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Format: Hardcover
Pages: 256
Publisher: Palgrave Macmillan
Published: 01 Feb 2008

ISBN 10: 1403981973
ISBN 13: 9781403981974