Religious Dimensions of Advertising in the Culture of Consumer Capitalism (Religion/culture/critique)

by TriciaSheffield (Author)

• New

  Hardcover
  2006

  $110.05

  This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.