Marketing Identities Through Language: English and Global Imagery in French Advertising

by ElizabethMartin (Author), Elizabeth Martin (Author)

• New

  Hardcover
  2005

  $228.11

  Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.