Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

by Arch G. Woodside (Author), Randolph J. Dr Trappey (Author)

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Hardcover
2005
$131.45

$131.45

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Format: Hardcover
Pages: 270
Edition: 2005
Publisher: AIAA
Published: 03 Sep 2005
ISBN 10: 1403946418
ISBN 13: 9781403946416

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

New

$131.45

$131.45

More Information