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Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

by Arch G. Woodside (Author), Randolph J. Dr Trappey (Author)

$125.01

Quantity

20+ in stock

More Information

Format: Hardcover
 Pages: 270
 Edition: 2005
 Publisher: AIAA
Published: 03 Sep 2005
ISBN 10: 1403946418
ISBN 13: 9781403946416