by N/A
In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are able to establish the capabilities to achieve this will secure robust competitive advantage. This powerful new approach will be demonstrated with examples and cases.
Format: Hardcover
Pages: 256
Edition: illustrated edition
Publisher: Palgrave Macmillan
Published: 16 May 2005
ISBN 10: 1403945020
ISBN 13: 9781403945020