Creative Marketing: An Extended Metaphor for Marketing in a New Age

by Ian Fillis (Author), Ruth Rentschler (Author)

New
Hardcover
2005
$153.72

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.

Synopsis

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.

$153.72

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 176
Edition: 2006
Publisher: AIAA
Published: 01 Dec 2005
ISBN 10: 1403941904
ISBN 13: 9781403941909