Entrepreneurship: From Opportunity to Action

Entrepreneurship: From Opportunity to Action

by Dr David Rae (Author)

Synopsis

This textconnects theory and practice in a whole new way. Other entrepreneurship texts are primarily research and theory oriented, and simply tack on real-world examples, while this book offers a stronger practical approach. It focuses on learning for rather than about enterprise. Theory is well covered, but the emphasis is on the individual as the entrepreneur and on creating and seizing entrepreneurial opportunities.

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More Information

Format: Paperback
Pages: 312
Edition: illustrated edition
Publisher: Palgrave Macmillan
Published: 16 Jan 2007

ISBN 10: 1403941750
ISBN 13: 9781403941756

Media Reviews
'Based on his award-winning research and teaching, Rae explores the creativity and ingenuity through which people become entrepreneurs...This is an active learning process through which confidence and skills can be developed to achieve personal and career goals'. - Small Business Issues 'Each chapter has clear upfront learning goals, activity boxes and a wide choice of case material covering a diverse range of business disciplines and industries...The real strength of Rae (2007) is practical advice that encourages the development of entrepreneurial skills, which are relevant to students, managers and would-be entrepreneurs...' - David W. Taylor, The International Journal of Entrepreneurial Behaviour and Research
Author Bio
DAVID RAE is Head of the Centre for Entrepreneurial Management at the Derbyshire Business School, University of Derby.