Marketing and Financial Management: New Economy - New Interfaces

by David Walters (Author), Michael Halliday (Contributor), David Walters (Author), Michael Halliday (Contributor)

New
Illustrated
2004
$72.12

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.

Synopsis

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.

$72.12

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Quantity

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More Information

Format: Illustrated
Pages: 436
Edition: 2004
Publisher: Palgrave
Published: 18 Nov 2004
ISBN 10: 1403940975
ISBN 13: 9781403940971
Book Overview: It's new and different in that an entire book emphasising an interface between marketing strategy and finance would appear to fit an unmet need. ' - Dr Scott Dacko teaches Marketing Strategy at undergraduate and MBA level, University of Warwick, UK

Media Reviews

'It's new and different in that an entire book emphasising an interface between marketing strategy and finance would appear to fit an unmet need.' - Dr Scott Dacko teaches Marketing Strategy at undergraduate and MBA level, University of Warwick, UK

Author Bio

DAVID WALTERS is Professor of Management at the Sydney Graduate School of Management in Sydney, Australia. Prior to joining SGSM he was head of the Business Studies Department in the Division of Economic and Financial Studies at Macquarie University. He has published fourteen textbooks in business and marketing subjects and has acted as a consultant for a number of international companies including Harrods, Laura Ashley, Tesco and Marks and Spencer.

MICHAEL HALLIDAY is Professor of Management at the Sydney Graduate School of Management, Australia. Prior to joining SGSM he was with the Macquarie Graduate School of Management and before that was Head of the School of Marketing at the University of Technology, Sydney. Before academic life he worked in marketing with Cadbury-Schweppes in the United Kingdom. He has published widely in international academic journals and is the co-author of three books.