International Business Environment: Global and Local Marketplaces in a Changing World

International Business Environment: Global and Local Marketplaces in a Changing World

by JanetMorrison (Author)

Synopsis

This title offers an introduction to the key dimensions of the international business environment, including economic, political, cultural, technological and financial dimensions. The approach is international, highlighting transitional and developing economies as well as the advanced economies.

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More Information

Format: Paperback
Pages: 544
Edition: 2
Publisher: Palgrave Macmillan
Published: 03 Jan 2006

ISBN 10: 1403936919
ISBN 13: 9781403936912
Book Overview: JANET MORRISON is a Lecturer at Sunderland Business School, UK. She is currently programme leader for the undergraduate International Business degree courses.