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Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)

Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)

by S. Vandermerwe (Author)

  • Used

    Hardcover 2004

    $4.33

  • New

    Hardcover 2004

    $85.97
Synopsis

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

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More Information

Format: Hardcover
 Pages: 224
 Edition: 2004
 Publisher: Palgrave Macmillan
Published: 04 Jun 2004
ISBN 10: 1403935033
ISBN 13: 9781403935038

Media Reviews

'Brings together work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new, dynamic, model that helps implement greater customer focus within enterprises. Essentail reading for anyone concerned with these issues.' - Long Range Planning

'This is an interesting and well-written book that challenges many conventions.' - Professional Manager

Author Bio
SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (Butterworth Heinemann, 1993), The 11th Commandment: transforming to 'Own' Customers (John Wiley, 1996) and Customer Capitalism: Getting Increasing Returns in New 'Market Spaces' (Nicholas Brearley, 1999).