by JonathanCharteris-Black (Author)
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response.
Format: Hardcover
Pages: 272
Publisher: Palgrave Macmillan
Published: 17 Feb 2004
ISBN 10: 1403932921
ISBN 13: 9781403932921