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Inspiration: Capturing the Creative Potential of Your Organization

Inspiration: Capturing the Creative Potential of Your Organization

by Cameron J. Watt (Author), Nicholas Ind (Author)

  • New

    Illustrated 2004

    $80.87
Synopsis

This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

$80.87

Quantity

20+ in stock

More Information

Format: Illustrated
 Pages: 186
 Edition: 2004
 Publisher: AIAA
Published: 01 Sep 2004
ISBN 10: 1403920583
ISBN 13: 9781403920584

Media Reviews

'Essential reading for anybody who wishes to better understand the vital and complex role that creativity plays in successful business.' - Sir Terence Conran

'Inspiration will help you to unlock the creative potential of you and your staff.' - Internet Works

Author Bio
NICHOLAS IND is a Brand Consultant and Writer. He has worked for his own branding consultancy, as the director of a design group and as an account director for an advertsing agency. His specialist area is helping organizations to build internal commitment to brands. He is the author of six books including, The Corporate Image, Terence Conran - The Authorised Biography, The Corporate Brand and Living the Brand. He lectures on branding and communication at Erasmus University, Rotterdam, Stockholm University, BI University, Oslo and Kingston University, where he is Industrial Fellow.

CAMERON WATT has worked in the creative industry for over 15 years initially specializing in commercial design and branding. He has worked at a strategic level on creative brand development for organizations such as Tesco, Microsoft, and Rolls Royce and acted as a creativity, change and innovation consultant for a number or organizations including IBM, Sainsbury plc, and National Air Traffic Services. He lectures on creativity at a number of business schools including Warwick Business School and Kingston Business School.