Pro Logo: Brands as a Factor of Progress

by Michel Chevalier (Author), Gerald Mazzalovo (Author), Michel Chevalier (Author), Gerald Mazzalovo (Author)

New
Illustrated
2004
$91.08

In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.

Synopsis

In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.

$91.08

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 336
Edition: 2004
Publisher: AIAA
Published: 01 Mar 2004
ISBN 10: 1403918252
ISBN 13: 9781403918253

Pro Logo: Brands as a Factor of Progress

New

$91.08

Synopsis

$91.08

More Information