Market Matters: Exploring Cultural Processes in the Global Market Place

by Christina Garsten (Author), Monica L. De Montoya (Author), Christina Garsten (Editor)

New
Hardcover
2005
$153.51

Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.

Synopsis

Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.

$153.51

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 252
Edition: 2004
Publisher: AIAA
Published: 01 Jan 2005
ISBN 10: 1403917574
ISBN 13: 9781403917577

Market Matters: Exploring Cultural Processes in the Global Market Place

New

$153.51

Synopsis

$153.51

More Information