Culture and Positioning as Determinants of Strategy

New
Hardcover
2004
$114.64

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.

Synopsis

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.

$114.64

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 288
Publisher: Palgrave Macmillan
Published: 16 Mar 2004
ISBN 10: 1403917515
ISBN 13: 9781403917515

Culture and Positioning as Determinants of Strategy

New

$114.64

Synopsis

$114.64

More Information