Culture and Positioning as Determinants of Strategy

by TonyEllson (Author)

• Used

  Hardcover
  2004

  $5.39

  Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.

• New

  Hardcover
  2004

  $131.26

  Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.