Applying Qualitative Methods to Marketing Management Research

by Lyn Richards (Editor), RenateBuber (Editor), JohannesGadner (Editor)

New
Hardcover
2003
$145.31

Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

Synopsis

Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

$145.31

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 292
Edition: illustrated edition
Publisher: Palgrave Macmillan
Published: 16 Dec 2003
ISBN 10: 1403916608
ISBN 13: 9781403916600

Applying Qualitative Methods to Marketing Management Research

New

$145.31

Synopsis

$145.31

More Information