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Key Concepts in International Business (Palgrave Key Concepts)

Key Concepts in International Business (Palgrave Key Concepts)

by Jonathan Sutherland (Author)

  • New

    Illustrated 2004

    $40.37
Synopsis

Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.

$40.37

Quantity

10 in stock

More Information

Format: Illustrated
 Pages: 296
 Edition: 2004
 Publisher: Palgrave
Published: 15 Mar 2004
ISBN 10: 1403915342
ISBN 13: 9781403915344
Book Overview: Jon Sutherland's and Diane Canwell's publications include Marketing Campaigns , Organisation Structures and Processes and Foundation Business .

Author Bio
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.