by Jonathan Sutherland (Author)
Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what business practice is all about. It will be especially useful as a revision aid.
Format: Illustrated
Pages: 294
Edition: 2004
Publisher: Red Globe Press
Published: 15 Mar 2004
ISBN 10: 1403915318
ISBN 13: 9781403915313
Book Overview: Jon Sutherland's and Diane Canwell's publications include Marketing Campaigns , Organisation Structures and Processes and Foundation Business .