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Key Concepts in Marketing (Palgrave Key Concepts)

Key Concepts in Marketing (Palgrave Key Concepts)

by Jonathan Sutherland (Author)

  • Used

    Paperback 2004

    $3.27

  • New

    Paperback 2004

    $38.92
Synopsis

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

$3.27

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2 in stock

More Information

Format: Paperback
 Pages: 324
 Edition: 2004
 Publisher: Palgrave
Published: 27 Feb 2004
ISBN 10: 140391527X
ISBN 13: 9781403915276
Book Overview: 'This is an excellent, stimulating book that is likely to be useful to, and capture the interest of, most marketing students and lecturers. The subject matter is more comprehensive than any other 'foundations' or 'principles' books that I am familiar with. For a marketing textbook, the alphabetical layout is unusual, but this makes it particularly valuable as a revision aid for students and as a reference resource for both lecturers and students.' - Charles Dennis, Brunel University

Media Reviews
'This is an excellent, stimulating book that is likely to be useful to, and capture the interest of, most marketing students and lecturers. The subject matter is more comprehensive than any other 'foundations' or 'principles' books that I am familiar with. For a marketing textbook, the alphabetical layout is unusual, but this makes it particularly valuable as a revision aid for students and as a reference resource for both lecturers and students.' - Charles Dennis, Brunel University
Author Bio
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.