Understanding Consumer Choice

by Gordon R. Foxall (Author), G. R. Foxall (Author)

New
Illustrated
2005
$156.30

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.

Synopsis

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.

$156.30

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 280
Edition: 2005
Publisher: AIAA
Published: 04 Jun 2005
ISBN 10: 1403914923
ISBN 13: 9781403914927

Understanding Consumer Choice

New

$156.30

Synopsis

$156.30

More Information