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Corporate Entrepreneurship: Building an Entrepreneurial Organisation

Corporate Entrepreneurship: Building an Entrepreneurial Organisation

by PaulBurns (Author)

  • Used

    Paperback 2004

    $3.40
Synopsis

Continual change, rapid technological development and economic uncertainty are terms we are familiar with in today's business environment. Existing organizations need to adapt quickly to avoid being overtaken by new rapid growth ventures. The secret to sustainable competitive advantage for large organizations is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, speedy, creative, innovative and opportunistic. Today's managers need to act in an entrepreneurial manner, and this text gives them the tools to do so.

$3.40

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More Information

Format: Paperback
 Pages: 352
 Edition: illustrated edition
 Publisher: Palgrave Macmillan
Published: 27 Aug 2004
ISBN 10: 9781403908
ISBN 13: 9781403908094

Media Reviews
Paul Burns' Corporate Entrepreneurship combines an outstanding command of theory and a deep appreciation of managerial practice. The book covers the major challenges managers face in building and maintaining entrepreneurial organizations that are capable of change and innovation. Well written and well grounded in today's market realities, the book presents a lively discussion of effective ways to transform stagnant organizations into entrepreneurial entities that welcome and thrive on change. I am especially impressed with the diversity of the industries and companies covered in the book, the managerial skills analyzed and the wealth of practical guidance Burns offers today's managers. I compliment Burns on a wonderful and most helpful book. --Shaker A Zahra, Paul T Babson Distinguished Professor of Entrepreneurship Babson College

Paul Burns' Corporate Entrepreneurship combines an outstanding command of theory and a deep appreciation of managerial practice. The book covers the major challenges managers face in building and maintaining entrepreneurial organizations that are capable of change and innovation. Well written and well grounded in today's market realities, the book presents a lively discussion of effective ways to transform stagnant organizations into entrepreneurial entities that welcome and thrive on change. I am especially impressed with the diversity of the industries and companies covered in the book, the managerial skills analyzed and the wealth of practical guidance Burns offers today's managers. I compliment Burns on a wonderful and most helpful book. --Shaker A Zahra, Paul T Babson Distinguished Professor of Entrepreneurship Babson College
Author Bio
PAUL BURNS is Professor of Entrepreneurship and Dean of the University of Luton Business School in the UK. Previously he was Professor of Small Business Development at Cranfield School of Management, having joined it from Warwick University Business School. He has been a Visiting Fellow at Harvard Business School, USA and a Visiting Professor at the Open University Business School. He is a chartered accountant and has run his own firm and has over thirty years experience of working with hundreds of entrepreneurs.