The New Global Marketing Reality

by Roger Palmer (Author), Richard Brookes (Author)

• Used

  Illustrated
  2003

  $4.59

  Marketing practices have fundamentally changed since the early 1990s. This book documents the nature of these changes, examines their impact on marketers and marketing and explains the results of a major international study into the changing nature of contemporary marketing practices.

• New

  Illustrated
  2003

  $112.46

  Marketing practices have fundamentally changed since the early 1990s. This book documents the nature of these changes, examines their impact on marketers and marketing and explains the results of a major international study into the changing nature of contemporary marketing practices.