Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

by Daniel Jackson (Author)

• New

  Hardcover
  2003

  $90.62

  Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.