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Foundations of Marketing (Palgrave Foundations)

Foundations of Marketing (Palgrave Foundations)

by JonGroucutt (Author)

  • Used

    Paperback 2005

    $3.52
Synopsis


This contemporary introductory text explores the key areas of marketing within an international context. Moreover it seeks to expand the generic marketing mix from 7Ps to 10Ps with the inclusion of Performance, Packaging and Psychology. Whilst aimed at undergraduates, it is written in a clear succinct style that makes it accessible to non-marketers and business people alike. Theories are brought to life through the use of contemporary real-world examples, including the impact of SARS, terrorism and extreme weather on marketing operations. Containing over 100 examples and mini cases, this text seeks to place marketing in the context of the world that we inhabit.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/foundations/groucutt/index.asp

$3.52

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More Information

Format: Paperback
 Pages: 288
 Edition: illustrated edition
 Publisher: Palgrave Macmillan
Published: 14 Oct 2005
ISBN 10: 1403903271
ISBN 13: 9781403903273
Book Overview: 'Groucutt's Foundations of Marketing text advances the field of marketing by providing a comprehensive framework for integrating all major marketing functions in a well developed system. This system is sure to aid all students and practitioners in the field of marketing.' - Dr Milton Mayfield, Texas A&M International University, USA 'This book should be welcomed by lecturers on Level 1 and Foundation Marketing courses...I believe that it is likely to be a success, despite formidable competition.' - Charles Dennis, Marketing Pathway Leader, Brunel University, UK

Media Reviews
'Groucutt's Foundations of Marketing text advances the field of marketing by providing a comprehensive framework for integrating all major marketing functions in a well developed system. This system is sure to aid all students and practitioners in the field of marketing.' - Dr Milton Mayfield, Texas A&M International University, USA 'This book should be welcomed by lecturers on Level 1 and Foundation Marketing courses...I believe that it is likely to be a success, despite formidable competition.' - Charles Dennis, Marketing Pathway Leader, Brunel University, UK
Author Bio
JONATHAN GROUCUTT is a Senior Lecturer at Oxford Brookes University Business School, UK. A Fellow and member of numerous professional organizations, Jonathan is author of over 40 business articles and several books including Mastering e-Business (with Paul Griseri, published by Palgrave Macmillan) and Marketing: Essential Principles, New Realities (with Peter Leadley and Patrick Forsyth).