Objects of Desire: Consumer Behaviour in Shopping Centre Choices

by Charles Dennis (Author)

• New

  Hardcover
  2005

  $116.48

  What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction.