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International Marketing

International Marketing

by Dr Ogenyi Omar (Author)

  • Used

    Paperback 2008

    $6.01
Synopsis

International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar, analyses the key issues and problems facing marketing managers in organisations around the globe whilst demonstrating practical remedies through an extensive range of real-world case studies.

$6.01

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1 in stock

More Information

Format: Paperback
 Pages: 400
 Edition: illustrated edition
 Publisher: Palgrave Macmillan
Published: 18 Nov 2008
ISBN 10: 140390068X
ISBN 13: 9781403900685
Book Overview: The author analyses the key issues and problems facing marketing managers in organisations around the globe while demonstrating practical remedies through a range of real-world case studies.' - Times Higher Education Textbook Guide

Media Reviews
'The author analyses the key issues and problems facing marketing managers in organisations around the globe while demonstrating practical remedies through a range of real-world case studies.' - Times Higher Education Textbook Guide
Author Bio
OGENYI OMAR is Reader in Marketing, Dept of Marketing& Enterprise, University of Hertfordshire, UK