The Effect of Advertising and Display: Assessing The Evidence

by Robert East (Author), Kingston University (Author)

New
Hardcover
2003
$156.00

Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.

Synopsis

Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.

$156.00

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 136
Edition: 2003
Publisher: Springer
Published: 31 Jul 2003
ISBN 10: 1402075146
ISBN 13: 9781402075148

The Effect of Advertising and Display: Assessing The Evidence

New

$156.00

Synopsis

$156.00

More Information