by R.Venkatesan (Author), Madhubalan Viswanathan (Author), S.Gajendiran (Author)
In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy.
Format: Hardcover
Pages: 224
Edition: illustrated edition
Publisher: Springer
Published: 21 Jun 2008
ISBN 10: 1402057687
ISBN 13: 9781402057687