Marketing Strategy: Based on First Principles and Data Analytics

Marketing Strategy: Based on First Principles and Data Analytics

by Robert W. Palmatier (Author), Shrihari Sridhar (Author)

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Format: Paperback
Pages: 416
Edition: 2
Publisher: Bloomsbury Academic
Published: 29 Jan 2021

ISBN 10: 1352011468
ISBN 13: 9781352011463