Marketing Research: Delivering Customer Insight

by Alan Wilson (Author)

• Used

  Illustrated
  2018

  $16.14

  Market information is critical for any organisation to meet their strategic goals, and this textbook equips students with the necessary skills to undertake market research themselves or manage and oversee research projects undertaken by others.

• New

  Illustrated
  2018

  $65.95

  Market information is critical for any organisation to meet their strategic goals, and this textbook equips students with the necessary skills to undertake market research themselves or manage and oversee research projects undertaken by others.