by Alan Wilson (Author)
Market information is critical for any organisation to meet their strategic goals, and this textbook equips students with the necessary skills to undertake market research themselves or manage and oversee research projects undertaken by others.
Format: Illustrated
Pages: 385
Edition: 4
Publisher: Red Globe Press
Published: 30 Oct 2018
ISBN 10: 135200111X
ISBN 13: 9781352001112
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