New Studies in Multimodality: Conceptual and Methodological Elaborations

by Janina Wildfeuer (Editor), Ognyan Seizov (Editor)

New
Paperback
2019
$40.94

Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.

Synopsis

Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.

$40.94

Quantity

10 in stock

More Information

Format: Paperback
Pages: 306
Edition: Reprint
Publisher: Bloomsbury 3PL
Published: 24 Jan 2019
ISBN 10: 1350099147
ISBN 13: 9781350099142
Book Overview: This book revisits, recombines and recontextualises classic theories and new empirical approaches to multimodal analysis.

Media Reviews

Here comes a fresh and eye-opening volume on the current state of the art in multimodality research that is engagingly written, well-structured and coherently framed within the existing theories and approaches. The book re-visits and re-thinks some of the central concepts in the field but also presents hands-on, thorough and insightful empirical studies in such diverse discourse domains as audio description, Wikipedia, organizational communication, the teaching of multimodality and face-to-face interaction. Altogether, the contributions highlight the current appeal of multimodality studies thanks to their pluralistic and integrative nature that moves forward our understanding of modern forms of communication. * Hartmut Stoeckl, Full Professor of English and Applied Linguistics, University of Salzburg, Austria *

Author Bio

Ognyan Seizov is a Research Associate at the Contract Management Institute, SRH Hochschule Berlin, Germany. Janina Wildfeuer is a Researcher in the Faculty of Linguistics and Literary Science, University of Bremen, Germany.