Visual Communication Theory and Research: A Mass Communication Perspective

by Mary Angela Bock (Contributor), Mary Angela Bock (Contributor), Wayne Wanta (Contributor), Shahira Fahmy (Author)

• New

  Paperback
  2016

  $26.73

  In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.