Managing Strategy Processes in Emergent Industries: The Case of Media Firms

Managing Strategy Processes in Emergent Industries: The Case of Media Firms

by Georg Von Krogh (Contributor), Johan Roos (Author)

Synopsis

Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.

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More Information

Format: Paperback
Pages: 192
Edition: 1st ed. 1996
Publisher: Palgrave Macmillan
Published: 14 Jan 2014

ISBN 10: 1349141496
ISBN 13: 9781349141494