Marketing in Evolution: Essays in Honour of Michael J. Baker

by NeilHood (Series Editor), SusanA.Shaw (Editor)

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Paperback
2014
$161.47

Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.

Synopsis

Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.

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Format: Paperback
Pages: 240
Edition: 1st ed. 1998
Publisher: Palgrave Macmillan
Published: 14 Jan 2014
ISBN 10: 1349140910
ISBN 13: 9781349140916

Marketing in Evolution: Essays in Honour of Michael J. Baker

New

$161.47

Synopsis

$161.47

More Information