Exploring Marketing Research (with Qualtrics Printed Access Card)

by Barry Babin (Author), Barry Babin (Author), William Zikmund (Author)

• New

  Student Edition
  2015

  $251.32

  A guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. It prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing business context while introducing both traditional research methods.