Exploring Marketing Research (with Qualtrics Printed Access Card)

Exploring Marketing Research (with Qualtrics Printed Access Card)

by Barry Babin (Author), Barry Babin (Author), William Zikmund (Author)

Synopsis

A guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. It prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing business context while introducing both traditional research methods.

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More Information

Format: Student Edition
Pages: 656
Edition: 11
Publisher: South-Western College Pub
Published: 03 Apr 2015

ISBN 10: 1305263529
ISBN 13: 9781305263529