Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)

by David Reibstein (Author), Paul Farris (Author), Neil Bendle (Author), Phillip Pfeifer (Author)

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2021
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Format: Paperback
Pages: 496
Edition: 3
Publisher: FT Publishing International
Published: 23 Feb 2021
ISBN 10: 1292360860
ISBN 13: 9781292360867

Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)

New

$46.06

$46.06

More Information