by RichardHall (Author)
Marketing has never been so important because business has never been so competitive.
Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns.
Brilliant outcomes:
* Understand the ideas, actions, campaigns that make a real difference.
* Get a complete marketing skill-set to seduce and inspire.
* Be a master of strategy - from thinking to planning to execution.
Format: Paperback
Pages: 368
Edition: 3
Publisher: Pearson Business
Published: 02 Nov 2016
ISBN 10: 1292139048
ISBN 13: 9781292139043
Richard Hall is Chairman of RH&A and Showcase Presentations Limited. He has written five books for Pearson, which include How to solve problems and make brilliant decisions, Brilliant Presentation, Brilliant Business Creativity and The Secrets of Success At Work.
His background is in marketing and advertising. Now he specialises in executive mentoring, team building and strategic consulting. He says his mission is to turn good people into great people by inspiring them, by accentuating their positive assets and by making them feel excited by the world in which they live.