A Framework for Marketing Management: European Edition

A Framework for Marketing Management: European Edition

by Philip Kotler (Author)

Synopsis

For graduate and undergraduate courses in marketing management.

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.


The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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More Information

Format: Paperback
Pages: 352
Edition: 6
Publisher: Pearson
Published: 11 Jun 2015

ISBN 10: 1292093145
ISBN 13: 9781292093147