by David Boddy (Author)
This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics.
Format: Paperback
Pages: 728
Edition: 7
Publisher: Pearson
Published: 12 Oct 2016
ISBN 10: 1292088591
ISBN 13: 9781292088594
David Boddy is a Research Fellow at the Adam Smith Business School, University of Glasgow. Management: An Introduction has supported students and educators since 1998.