Basic Marketing Research: Pearson New International Edition

New
Paperback
2013
$83.44

For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Synopsis

For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

$83.44

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1 in stock

More Information

Format: Paperback
Pages: 676
Edition: 4
Publisher: Pearson
Published: 01 Aug 2013
ISBN 10: 1292020482
ISBN 13: 9781292020488