by Gary Armstrong (Author), Michael Harker (Author), Gary Armstrong (Author), Michael Harker (Author), Philip Kotler (Author), Ross Brennan (Author)
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
Format: Paperback
Pages: 648
Edition: 3
Publisher: Pearson Education
Published: 06 Aug 2015
ISBN 10: 1292017511
ISBN 13: 9781292017518
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