by JohnGamble (Author), Margaret Peteraf (Author), Arthur Thompson Jr . (Author)
Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions and timely examples with a writing style that captures students' interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
Format: Paperback
Edition: 6
Publisher: McGraw-Hill Education
Published: 20 Mar 2018
ISBN 10: 1260092275
ISBN 13: 9781260092271