Services Marketing: Integrating Customer Focus Across the Firm (COLLEGE IE OVERRUNS)

by Mary Jo Bitner (Author), Mary Jo Bitner (Author), Dwayne D. Gremler Associate Professor of Marketing (Author), Valarie A. Zeithaml (Author)

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2017
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Format: Paperback
Pages: 544
Edition: 7
Publisher: McGraw-Hill Education
Published: 08 Jul 2017
ISBN 10: 1260083527
ISBN 13: 9781260083521

Services Marketing: Integrating Customer Focus Across the Firm (COLLEGE IE OVERRUNS)

Used

$12.93

$12.93

More Information