The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (BUSINESS BOOKS)

by Patrick Barwise (Author), Patrick Barwise (Author), Thomas Barta (Author), Thomas Barta (Author)

• New

  hardcover
  

  $22.39

  HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD.

  What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success.

  The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.

  Learn how to:

  MOBILIZE YOUR BOSS:
  Make an impact at the highest level and align marketing with the company's priorities.

  MOBILIZE YOUR COLLEAGUES:
  Inspire and motivate your colleagues to act on your ideas.

  MOBILIZE YOUR TEAM:
  Build and hone a winning marketing team.

  MOBILIZE YOURSELF:
  Focus on goals that will benefit your customer, company, and long-term career.

  Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. By zeroing in on the value creation zone ( V-Zone ) --the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market --and achieve your career goals.

  BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.