Service Management: Operations, Strategy, Information Technology (Int'l Ed) (Asia Higher Education Business & Economics Management and Organization)

Service Management: Operations, Strategy, Information Technology (Int'l Ed) (Asia Higher Education Business & Economics Management and Organization)

by Mona J. Fitzsimmons (Author), James A. Fitzsimmons Seay Professor of Business Em (Author), Sanjeev K. Bordoloi (Author)

Synopsis

The eighth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, which provides a historical context as well as distinguishes the distinctive characteristics of service operations; Part Two: Designing the Service Enterprise, which covers designing the service enterprise to support the competitive strategy; Part Three: Managing Service Operations that details topics such as Managing Capacity, Demand and Waiting Lines and Service Supply Relationships and; Part Four: Quantitative Models for Service Management that addresses forecasting and managing service inventory.

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More Information

Format: Paperback
Pages: 544
Edition: 8
Publisher: McGraw Hill / Asia
Published: 01 May 2013

ISBN 10: 1259010651
ISBN 13: 9781259010651