by NevilleIsdell (Author)
Written by a Coca-Cola CEO, this title tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. It looks at how companies can market and govern themselves more ethically and to great success.
Format: Paperback
Pages: 288
Publisher: St Martin's Press
Published: 12 Dec 2011
ISBN 10: 1250004985
ISBN 13: 9781250004987