Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)

by Martin Evans (Contributor), Martin Evans (Contributor), Nigel Piercy (Author)

• New

  Paperback
  2015

  $47.98

  A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.