by NigelPiercy (Author), Martin Evans (Author)
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Format: Hardcover
Pages: 242
Publisher: Routledge
Published: 07 Aug 2014
ISBN 10: 1138793140
ISBN 13: 9781138793149