Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)

Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)

by NigelPiercy (Author), Martin Evans (Author)

Synopsis

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

$145.46

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 242
Publisher: Routledge
Published: 07 Aug 2014

ISBN 10: 1138793140
ISBN 13: 9781138793149

Author Bio
Multivolume collection by leading authors in the field