Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)

by NigelPiercy (Author), Martin Evans (Author)

• New

  Hardcover
  2014

  $141.88

  A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.